Marcus Collins, the head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the University of Michigan, joins Scott to discuss his new book, “FOR THE CULTURE: The Power Behind What We Buy, What We Do, and Who We Want to Be.”

Follow Marcus on Twitter (X), @marctothec.

P.S. Scott is on holiday, so we’ll be back with our business analysis and Algebra of Happiness in September!